S1 E86: Most Ad Agencies Don’t Have a Clue
In this episode, Wágner puts ad agencies in the hot seat in order to be held accountable for the level of service they provide to their clients and because businesses need to know how to select the right agency to suit their needs.
S1 E76: Midweek Update
Midweek Update
S1 E64: Midweek Update
S1 E64: Midweek Update
S1 E73: Content Creator vs. Creator of Content
In this episode, Wágner reveals the difference between content creators and being a creator of content.
S1 E78: Your Marketing Needs a Reboot
In this episode, Wágner discusses how technology and evolved human communications is shaping the future of marketing.
S1 E83: The Amazon Effect’s Influence on Retail
In this episode, Wágner addresses a growing shift from brick and mortar retail to e-commerce. With Sears, Macy’s, JCPenney, and several other retailers closing hundreds of stores nationwide, it’s clear that the “Amazon effect” has made a big impact….
S1 E79: Best Practices in Client Onboarding
In this episode, Wágner offers his tips for effective client onboarding and describes their mutual benefits.
S1 E82: Midweek Update
S1 E82: Midweek Update
S1 E90: How Marketing Can Benefit From Emerging Tech
In this episode, Wágner discusses the Internet of things (IoT) and how marketing will be utilizing it in 2017 and beyond.
S1 E81: Harnessing New Tech When Marketing Your Business
In this episode, Wágner reviews the recent history of technology and innovations and tells you not to be afraid. Instead, he describes how they can be valuable to efficiency and productivity if you take the time to harness their potential.
S1 E80: Midweek Update
In this episode, Wágner reviews some of the top news happening in advertising right now.
S1 E67: Beware of False Teachers
In this episode, Wágner blows the lid off of the fakes and imitators that pollute social media with teachings despite their lack of experience.
S1 E63: Midweek Update
Wágner covers what made the news during the week of October 3, 2016 with expert and frank commentary.
Topics covered include:
• Netflix
• Ad Blocking
• Facebook
• Google
• KFC and Yum! Brands
• Snapchat
• Pinterest
• MTV
S1 E62: Midweek Update
Wagner dos Santos, covers the latest news in business, marketing, advertising, and branding with expert commentary.
Topics covered include:
• Digital Advertising
• Artificial Intelligence
• Twitter
• Facebook
• Snapchat
S1 E61: Midweek Update
This episode, hosted by Wagner dos Santos, covers the latest news in business, marketing, advertising, and branding with expert commentary.
Topics covered include:
• Apple
• Facebook
• Google
• Victoria’s Secret
• Amazon
• Pokémon Go
•…
S2 E60: Working From Home Rocks!
Wágner discusses the growing trend toward home-based and virtual businesses in addition to the benefits of employers offering telecommuting options for their employees.
References made to: https://twa.link/wfh
S1 E59: Why Some Businesses Succeed While Others Fail
According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. A whopping 80% crash and burn.
In this episode, Wágner, discusses the many pitfalls that businesses must avoid in order to succeed and what the…
S1 E58: Midweek Update
Wagner dos Santos, covers the latest news in business, marketing, advertising, and branding with expert commentary.
Topics covered include:
• Pokémon Go
• Artificial Intelligence
• Snapchat
• Spotify
• Brexit’s impact on advertising
• Dollar…
S1 E57: The Future of Retail
In this episode, Wágner dos Santos discusses how retail is evolving beyond brick and mortar and the rise of mobile shopping.
S1 E56: Midweek Update
This episode is a midweek check in on what’s recently made the news in business, marketing, advertising, and branding, with expert and frank commentary.
Topics covered include:
• 10 Media and Advertising Predictions That Didn’t Come True in 2016…
S1 E55: Midweek Update
This episode is a midweek check in on what’s recently made the news in business, marketing, advertising, and branding, with expert and frank commentary.
Topics covered include:
• TV industry trends
• Streaming video meets traditional media buying…
S1 E54: Personal Branding Tips
In this episode, Wágner dos Santos discusses the effective use of personal branding with 5 key steps.
S1 E53: The Biggest Social Media Marketing Mistakes
Wágner discusses the biggest mistake businesses are making with social media marketing and what they should be doing instead.
S1 E52: Wine Education Through a Podcast
In this episode, Wágner interviews Jenn Nelson, executive producer and co-host of the live-streaming show, Wine Antics LIVE on Thursdays at 9 pm EDT.
In addition to being a passionate and certified wine lover, Jenn is also one of the organizers…
S1 E51: A Near-Death Experience Gives Life to a New Brand
Wágner interviews Andy Hnilo, CEO of Alitura. A near-death experience led Andy to develop a cutting-edge natural skincare line that is revitalizing the skincare market.
S1 E50: The Power of Listening to Your Audience
Have you noticed that the most interesting person/brand you want to talk to is usually a better listener than a talker?
In this episode of Wagner Live, we talk about the power of listening to your audience and crafting your messaging to what is…
S1 E49: Free Wi-Fi is Good For Business
In this episode, Wágner shares the value of businesses offering free Wi-Fi to their customers. Some of the benefits may not seem as obvious as one may think.
S1 E48: Emerging Technology’s Impact on Retail
With Sears, Macy’s, JCPenney, and several other retailers closing hundreds of stores nationwide, it’s clear that the “Amazon effect” has made a big impact.
How will we shop in the future? Will all shopping be online? Wágner addresses a growing…
S1 E47: The Danger For Women in Creative Jobs
The Harvey Weinstein scandal has reopened a very sad yet important dialogue regarding how women are victimized in the workplace by men.
In this episode, Wágner discusses how women in creative jobs are often victims of sexual harassment, sexism,…
S1 E46: The Reality of Virtual Offices
In this episode, Wágner discusses how offices have evolved from traditional models to fully functional mobile offices and coworking spaces.
What’s the future of the office and should you even consider one?
S1 E45: Ad Agencies Must Think Like Consultants
What’s the point of sending customers to your clients if they are not prepared to handle or keep them?
In this episode, Wágner dos Santos discusses how today’s marketing and advertising agencies need to be part business consultants as well.
S1 E44: The Growing Importance of Hispanic Marketing
In this episode, Wágner interviews a leading Hispanic communications expert, public speaker, and author, Hernan Tagliani. He is also the President of the Hispanic advertising agency, The Group Advertising.
Hernan’s latest book, The Hispanic Market…
S1 E43: Hustle is a Dirty Word
Do you do the hustle or should you be a hustler? What does it all mean and should you even care?
In this episode, Wágner discusses a word that has arguably taken on a new meaning over the last couple of years – hustle.
S1 E42: Five Steps Toward Launching a Successful Startup
Wágner dos Santos shares five important steps to follow if you wish to launch a successful startup.
S1 E41: How Teens Prepare For Video Chats
In this episode, Wágner dos Santos discusses how teens are primping and grooming in advance of their video chats with friends and what this means for business.
S1 E40: Youth Versus Experience
In this episode, Wágner dos Santos talks about some of the differences between younger and older workers.
Have you often wondered which is better or are you in one of the categories and looking for work?
S1 E39: Create an Ally Through Consumer Engagement
Wágner uncovers the growing importance of consumer engagement and how an engaged consumer can be a brand’s most powerful ally.
S1 E38: Midweek Update
In this episode, Wágner dos Santos comments on relevant news stories that have been trending between November 13-15, 2017.
S1 E37: Midweek Update
In this episode, Wágner dos Santos comments on relevant news stories that have been trending between December 4-6, 2017.
S1 E36: Stereotyping and Profiling in Marketing
Wágner dos Santos discusses how stereotyping and profiling can be used in marketing despite its negative association.
S1 E35: Midweek Update
In this episode, Wágner dos Santos comments on trending news on:
• Netflix
• CNN
• Teen Vogue
• Amazon
• Apple
• Snapchat
• Twitter
S1 E34: Midweek Update
Join ad agency maverick and your host, Wágner dos Santos, as he covers a number of trending topics in business, advertising, marketing, media, and technology.
In this episode, Wágner dos Santos comments on trending news on:
• Netflix
• Google
•…
S1 E33: Midweek Update
In this episode, Wágner dos Santos comments on trending news on:
• Roku
• Amazon
• Google
S1 E32: Midweek Update
In this episode, Wágner dos Santos comments on trending news on:
• Protesting Apple
• Uber and Lyft investment interests
• Google
S1 E31: Midweek Update
This episode is a midweek check-in on what’s recently made the news in business, marketing, advertising, and branding, with expert and frank commentary.
Topics covered include:
• Google diversity issue
• Facebook accused of “brain hacking”
•…
S1 E30: Midweek Update
This episode is a midweek check in on what’s recently made the news in business, marketing, advertising, and branding, with expert and frank commentary.
Topics covered include:
• Instagram Stories
• BBC
S1 E29: Midweek Update
This episode is a midweek check-in on what’s recently made the news in business, marketing, advertising, and branding, with expert and frank commentary.
Topics covered include:
• Coca-Cola
• Nielson
S1 E28: Midweek Update
This episode is a midweek check in on what’s recently made the news in business, marketing, advertising, and branding, with expert and frank commentary.
Topics covered include:
• Snapchat
• Netflix…
S1 E27: Order Taker or Order Maker?
In this episode, Wágner discusses the benefits and value of being a problem solver, rather than an order taker or salesperson.
S1 E26: Midweek Update
This episode is a midweek check-in on what’s recently made the news in business, marketing, advertising, and branding, with expert and frank commentary.
Topics covered include:
• Casey Neistat
• iPhone 8 rumors
• Google
• Snap, Inc. IPO
•…