Where do you fit as a marketer on social media? Are you properly being social? You’ll be surprised that your brand isn’t at all keeping the social in your social media.
It’s a turn-off when all you talk about as a brand is yourself, that’s the last thing people on social media want to hear. How then do you properly socialize with your audience without turning them off?
In this episode of Wagner Live, we talk about the guidelines to help you properly socialize with your audience on social media. Listen in to learn why your audience only cares about your brand’s sincerity, honesty, and realness and not the brand voice.
What You’ll Discover:
• Why it’s a turn-off when a brand comes off as salesy and pushy on social media.
• Your audience doesn’t care about your brand voice but your human characteristics.
• Brand perception can be a barrier to connection if you don’t invest in honest and sincere connections.
• Brands are defined by their audience – allow your audience to dictate the conversation without controlling them.
• Always listen to your audience for feedback and to improve customer service.
